{"id":11446,"date":"2024-05-09T09:00:00","date_gmt":"2024-05-09T13:00:00","guid":{"rendered":"https:\/\/cleefcompany.com\/?p=11446"},"modified":"2024-06-19T18:39:38","modified_gmt":"2024-06-19T22:39:38","slug":"fraud-detection-in-ads","status":"publish","type":"post","link":"https:\/\/cleefcompany.com\/en\/fraud-detection-in-ads\/","title":{"rendered":"Unveiling Fraud Detection in Ads: Protect Your Campaigns"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row admin_label=&#8221;FILA TEXTO 1&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Have you ever wondered how to protect your digital advertising investment in a world full of fraud and scams?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this blog post, we&#039;ll take you into the fascinating world of ad fraud detection, where we&#039;ll unravel strategies and secrets to keep your investment safe.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Get ready to discover how to identify and prevent fraudulent activity in your online advertising campaigns.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Are you ready to protect your investment and maximize the return on your digital advertising?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keep reading to find out!<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/cleefcompany.com\/en\/fraud-detection-in-ads\/#%C2%BFQue_es_la_Deteccion_de_Fraude_en_Anuncios\" >What is Ad Fraud Detection?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/cleefcompany.com\/en\/fraud-detection-in-ads\/#Pros_y_Contras_de_la_Deteccion_de_Fraude_en_Anuncios\" >Pros and Cons of Fraud Detection in Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/cleefcompany.com\/en\/fraud-detection-in-ads\/#%C2%BFQue_Aprenderas_en_este_Articulo_sobre_la_Deteccion_de_Fraude_en_Anuncios\" >What will you learn in this article about detecting fraud in ads?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/cleefcompany.com\/en\/fraud-detection-in-ads\/#Tipos_Comunes_de_Fraude_en_Anuncios\" >Common Types of Ad Fraud<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/cleefcompany.com\/en\/fraud-detection-in-ads\/#Herramientas_y_Tecnicas_de_Deteccion\" >Detection Tools and Techniques<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/cleefcompany.com\/en\/fraud-detection-in-ads\/#Mejores_Practicas_de_Proteccion\" >Best Protection Practices<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/cleefcompany.com\/en\/fraud-detection-in-ads\/#Conclusion\" >Conclusion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/cleefcompany.com\/en\/fraud-detection-in-ads\/#Preguntas_Frecuentes_sobre_la_Deteccion_de_Fraude_en_Anuncios\" >Frequently Asked Questions about Fraud Detection in Ads:<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFQue_es_la_Deteccion_de_Fraude_en_Anuncios\"><\/span><b>What is Ad Fraud Detection?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Ad fraud detection is the process of identifying and preventing fraudulent activity in online advertising campaigns.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These activities may include fake clicks and conversions generated by bots, invalid traffic, or deceptive practices by publishers.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Pros_y_Contras_de_la_Deteccion_de_Fraude_en_Anuncios\"><\/span><b>Pros and Cons of Fraud Detection in Ads<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><b>Advantages of Fraud Detection in Ads:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\"><strong>1. Investment Protection:<\/strong> Identifying and eliminating fraudulent traffic helps ensure your advertising budget is used effectively and targeted to genuine audiences.<\/span><\/p>\n<p><b>2. Performance Improvement: <\/b><span>By eliminating invalid traffic, you improve your performance metrics. <a href=\"https:\/\/cleefcompany.com\/en\/social-media-campaigns\/\" data-wpil-monitor-id=\"55\">campaigns<\/a>, such as the conversion rate and return on investment (ROI).<\/span><\/p>\n<p><b>3. Credibility and Trust:<\/b><span> Maintaining a clean and transparent advertising environment builds trust between both advertisers and end users.<\/span><\/p>\n<h3><b>Disadvantages of Fraud Detection in Ads:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\"><strong>1. Additional Cost:<\/strong> Implementing fraud detection systems may require an additional investment in specialized tools and technologies.<\/span><\/p>\n<p><b>2. Possible False Positives: <\/b><span>There is a risk that some legitimate activities may be mistakenly identified as fraudulent, which could negatively impact your campaigns.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFQue_Aprenderas_en_este_Articulo_sobre_la_Deteccion_de_Fraude_en_Anuncios\"><\/span><b>What will you learn in this article about detecting fraud in ads?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><strong>1. Common Types of Ad Fraud:<\/strong> We will explore the various ways in which fraud can be committed in the <a href=\"https:\/\/cleefcompany.com\/en\/digital-advertising\/\" data-wpil-monitor-id=\"56\">digital advertising<\/a>.<\/span><\/p>\n<p><b>2. Detection Tools and Techniques:<\/b><span> Discover the most effective tools and techniques to identify and prevent fraud in your advertising campaigns.<\/span><\/p>\n<p><b>3. Best Protection Practices: <\/b><span>Learn proven strategies to protect your advertising investment and maintain the integrity of your campaigns.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;FILA TEXTO 2&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tipos_Comunes_de_Fraude_en_Anuncios\"><\/span><b>Common Types of Ad Fraud<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><b>1. Fake Clicks and Conversions:\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Clicks and conversions generated artificially by bots or automated scripts are a common form of ad fraud.<\/span><\/p>\n<h3><b>2. Non-Human Trafficking:\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Traffic generated by bots, spiders, and other automated agents that do not represent real users can artificially inflate a campaign&#039;s metrics.<\/span><\/p>\n<h3><b>3. Falsification of Demographic Data:\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Some publishers may falsify demographic data or user behavior to obtain higher advertising rates.<\/span><\/p>\n<h3><b>4. Affiliate Fraud:\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Fraudulent affiliates may attempt to claim conversions they did not legitimately generate in order to obtain unjustified commissions.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Herramientas_y_Tecnicas_de_Deteccion\"><\/span><b>Detection Tools and Techniques<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><b>1. Traffic Pattern Analysis:\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">It uses advanced analytics tools to identify unusual traffic patterns that could indicate fraudulent activity.<\/span><\/p>\n<h3><b>2. IP and User-Agent Filtering:\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Implement filters to block IP addresses and user agents known to generate invalid traffic.<\/span><\/p>\n<h3><b>3. Conversion Verification:\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">It uses conversion verification mechanisms to validate the authenticity of actions performed by users.<\/span><\/p>\n<h3><b>4. Real-Time Monitoring:\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">It establishes real-time monitoring systems to detect and respond quickly to suspicious activities.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;FILA TEXTO 3&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Mejores_Practicas_de_Proteccion\"><\/span><b>Best Protection Practices<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><b>1. Establish Validation Rules:\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Define clear validation rules to determine which actions and behaviors are considered legitimate.<\/span><\/p>\n<h3><b>2. Regularly Update the Blacklists:\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Keep up-to-date the blacklists of IP addresses and user agents known to be associated with fraudulent activities.<\/span><\/p>\n<h3><b>3. Periodic Audits:\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Conduct regular audits of your advertising campaigns to identify and address potential vulnerabilities.<\/span><\/p>\n<h3><b>4. Education and Awareness:\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Train your team on best practices for fraud detection and prevention and foster a culture of security and transparency.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><b>Conclusion<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Fraud detection in ads is a crucial part of any online advertising strategy.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By understanding the different types of fraud, implementing the right tools and techniques, and following best protection practices, you can protect your advertising investment and maximize the performance of your campaigns.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Are you ready to protect your advertising investment and maintain the integrity of your campaigns?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Contact us today and discover how we can help you combat fraud in your digital ads!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you have any further questions about detecting fraud in ads or would like to share your experiences, please feel free to leave a comment!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We&#039;re here to help you navigate the complex world of online advertising.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Secci\u00f3n Preguntas frecuentes&#8221; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;01c6ffc7-f2ab-4daa-8c3f-f9f3f648fa91&#8243; background_enable_color=&#8221;off&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Preguntas_Frecuentes_sobre_la_Deteccion_de_Fraude_en_Anuncios\"><\/span><b>Frequently Asked Questions about Fraud Detection in Ads:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><b>What is ad fraud detection?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The <a href=\"https:\/\/es.siteground.com\/blog\/clics-fraudulentos-anuncios-herramientas-para-combatirlos\/\" target=\"_blank\" rel=\"noopener nofollow\">fraud detection in ads<\/a> It refers to the process of identifying and preventing fraudulent activities in online advertising campaigns, such as fake clicks and conversions generated by bots or invalid traffic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cleefcompany.com\/wp-content\/uploads\/2024\/04\/deteccion-de-fraude-en-anuncios-300x169.png\" width=\"300\" height=\"169\" alt=\"fraud detection in advertisements\" class=\"wp-image-11518 alignnone size-medium\" title=\"\"><\/span><\/p>\n<h3><b>Why is fraud detection in ads important?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Detecting fraud in ads is important because it helps protect companies&#039; advertising investment, ensuring that the budget is used effectively and targeted to genuine audiences.<\/span><\/p>\n<h3><b>What are some common examples of advertising fraud?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Some common examples of ad fraud include fake clicks and conversions generated by bots, non-human traffic generated by automated agents, and falsification of demographic data by publishers.<\/span><\/p>\n<h3><b>How is fraud detected in advertisements?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Ad fraud is detected by analyzing traffic patterns, filtering IP addresses and user agents known to generate invalid traffic, verifying conversions, and monitoring suspicious activity in real time.<\/span><\/p>\n<h3><b>What are some best practices for protecting yourself against ad fraud?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Some best practices for protecting against ad fraud include setting clear validation rules, keeping IP address and user agent blacklists up to date, conducting regular audits, and educating the team on fraud detection and prevention best practices.<\/span><\/p>\n<h3><b>What tools can be used to detect fraud in advertisements?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Advanced analytics tools, IP and User-Agent filters, conversion verification systems, and real-time monitoring systems can be used to detect ad fraud.<\/span><\/p>\n<h3><b>How can advertising fraud affect a business?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Advertising fraud can affect a company by decreasing its return on advertising investment, damaging its reputation, and impairing its ability to reach genuine audiences. <a href=\"https:\/\/cleefcompany.com\/en\/lead-generation-funnel\/\" data-wpil-monitor-id=\"57\">potential clients<\/a>.<\/span><\/p>\n<h3><b>What additional measures can be taken to protect against advertising fraud?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Additional measures can be taken, such as implementing additional security systems, like the use of two-factor authentication and data encryption, and collaborating with providers of <a href=\"https:\/\/cleefcompany.com\/en\/innovations-in-advertising-technology\/\" data-wpil-monitor-id=\"142\">advertising technology<\/a> reliable and transparent.<\/span><\/p>\n<h3><b>How can I start protecting my advertising investment against ad fraud?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">You can start protecting your advertising investment against ad fraud by educating yourself on best practices for fraud detection and prevention, implementing fraud detection tools and techniques, and collaborating with trusted partners in the advertising industry.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>","protected":false},"excerpt":{"rendered":"<p>Discover how to protect your digital advertising investment. Tired of losing money to ad fraud? In our blog post, we reveal effective strategies for detecting and preventing fraud. Maximize your ROI and keep your investment safe!<\/p>","protected":false},"author":2,"featured_media":11518,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1,208,167],"tags":[177],"class_list":["post-11446","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-deteccion-de-fraude-en-anuncios","category-publicidad-digital","tag-deteccion-de-fraude-en-anuncios"],"_links":{"self":[{"href":"https:\/\/cleefcompany.com\/en\/wp-json\/wp\/v2\/posts\/11446","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cleefcompany.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cleefcompany.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cleefcompany.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/cleefcompany.com\/en\/wp-json\/wp\/v2\/comments?post=11446"}],"version-history":[{"count":10,"href":"https:\/\/cleefcompany.com\/en\/wp-json\/wp\/v2\/posts\/11446\/revisions"}],"predecessor-version":[{"id":12145,"href":"https:\/\/cleefcompany.com\/en\/wp-json\/wp\/v2\/posts\/11446\/revisions\/12145"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cleefcompany.com\/en\/wp-json\/wp\/v2\/media\/11518"}],"wp:attachment":[{"href":"https:\/\/cleefcompany.com\/en\/wp-json\/wp\/v2\/media?parent=11446"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cleefcompany.com\/en\/wp-json\/wp\/v2\/categories?post=11446"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cleefcompany.com\/en\/wp-json\/wp\/v2\/tags?post=11446"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}